Taco Del Mar Celebrates 15th Anniversary
with Price Rollback in Arizona Market

QSR Magazine (Durham,NC)

10-10-2007

PHOENIX--(BUSINESS WIRE)--The rapidly expanding quick-casual Mexican chain and industry pioneer, Taco Del Mar, is launching today an exciting price rollback promotion to celebrate its 15 th anniversary as a Company and 20 th restaurant location in Arizona. The marketing effort across the entire Arizona market and its 20 stores focuses on the restaurant s delicious Mexican food at new low everyday prices. Taco Del Mar s signature mondo burrito will be featured at $3.99 (reduced from regular $5.49 price) an incredible everyday value that cannot be found anywhere.

Taco Del Mar Vice President of Advertising and Marketing Paul Curhan notes the time is right to offer Arizona customers a special thank you with a focused message that emphasizes the company s standout food and menu offering at unbeatable everyday value.

"We’ve reached significant company and Arizona market milestones," Curhan said. "Our customers have been coming to Taco Del Mar for years for the quality, flavors and freshness we deliver, and we wanted to reward them for our growth and success by putting more money into their pockets."

Arizona Master Developer Dave Moore adds, We are very excited about this promotion and the opportunity we have to introduce many more Arizonans to the one-of-a kind Taco Del Mar experience.

The promotion includes radio, in-store point of purchase materials, event marketing, newspaper inserts and direct mail pieces.