Let's Catch the Next Wave Together

NATION'S RESTAURANT NEWS

07-30-2007

Taco Del Mar serves mondo burritos and ripping fish tacos with a friendly, relaxed Baja style. Taco Del Mar is the fresh, fast and fun alternative to traditional Mexican food, serving mondo burritos and ripping fish tacos with a friendly, relaxed Baja style. Headquartered in Seattle, TDM has multiple locations throughout the Western U.S. and Canada and we're opening new stores just about every week! We feature large, hand-rolled burritos and fish tacos, made to order with the freshest, healthiest ingredients, just the way you want them. Our service is fast, our people are enthusiastic, our store environments are inspired by beach culture and we're growing, growing, growing. So grab your surfboard, let's head out and catch the next wave together. It's a real possibility when you hook up v\/ith one of America's hottest concepts

SEATTLE'S HISTORIC WATERFRONT Taco Del Mar opened on June 8,1992 on Pier 57 in Seattle's historic waterfront district. The founders, brothers James and John Schmidt, created a name and logo that reflected the signature menu items— the Fish Tacos and Mission-Style Burritos. James "discovered" fish tacos while studying at the University of California at San Diego in the late 1980s. His inspiration for Taco Del Mar was the funky shoreline shacks that dotted the Southern California and Baja beaches, feeding big burritos and fish tacos to the hungry surfers and beach crowd. There was something about the food that was incredibly real, fresh, fast. flavorful and very filling. A MAJOR CONTENDER Today, this company that started with $22,000 in startup capital (from friends and family) is franchising in over 75 DMAs and has stores throughout the United States and Canada.

What was once a summer restaurant on the Pier, is now a major contender in the national franchising environment and poised to maintain its growth for years to come. Taco Del Mar has become one of the top five national players in Mexican fast casual restaurants in terms of number of units.

WE WORK FOR YOU Taco Del Mar believes that great franchise partnerships create great successes. We have built our organization in order to develop positive and profitable relationships with our franchisees. We begin each day focused on franchise profitability. We strive to be the best franchisor in the food industry. We understand the value of creating a concept that is quick and easy to replicate. We developed our system to return the highest ROl to the franchisee in the shortest time. We know that a profitable franchise system drives corporate profitability. not the other way around. We embrace new ideas. We believe in you. As a Taco Del Mar franchisee, you will receive the following: assistance with site selection and new shop development; 12 days of training at our training store; a detailed inventory of all of the equipment necessary to operate a TDM store; assistance in developing the floor plan and layout; and periodic visits and updates to evaluate and assist with general operations, marketing and employee performance, ensuring compatibility with Taco Del Mar standards.

WHAT WE ARE ABOUT We are committed to the growth of our franchise system and are seeking franchisees experienced in owning Our goal at Taco Del Mar is to be the best, most innovative quick-serve food company on the planet. If there's a part of the planet you'd like to bring this enlightenment to, e-mail us at franchise@tacodelmar.com.