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Burrito market swells on Gulf Coast
Tampa Bay Business Journal - June 27, 2006

Another Mexican fast-casual chain is entering the Tampa market.

Taco Del Mar, a Seattle-based restaurant chain, has signed Mike Taylor and Ben Sabo as a regional master developer. The two's group, 2 Jens Group, plans to open more than 80 locations within five years, a release said.

Taylor is a Bradenton native and Palmetto resident. He is a restaurant veteran with a 12-year history of operating three Fort Myers- based Hungry Howies and two Wingz Xpress restaurants, a release said. Sabo resides in Bradenton.

The developers said they began considering a Taco Del Mar development in 2003, and were particularly excited about the emerging Mexican fast-casual restaurant segment.

"After meeting the company leaders and visiting established restaurants, Ben and I knew Taco Del Mar would be a hit in Florida," Taylor said, in a release. "The brand stands out from other Mex-fresh concepts: great food with slow-cooked meats, streamlined ease of operation and a relatively lower cost to start up."

Taco Del Mar features 24-ounce chicken, beef and pork burritos with a choice of four tortillas, fish tacos, enchiladas, kids' meals, taco salads, vegetarian and vegan offerings.

Immediate target areas include Sarasota, Brandon and New Port Richey.

Co-founded in 1992 by brothers James and John Schmidt, who were inspired by Baja and California's surfside taco stands, Taco Del Mar remains independent, with more than 200 locations throughout North America.


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