(SEATTLE)—July 12, 2007—Customers loved it, they wanted it back, and they just got their wish this summer. Taco Del Mar has added the lime and cilantro sauce-laden burrito, called the Mojito Burrito back to its menu, after previously offering it as a limited-time, seasonal item last year.
The Mojito Burrito features the one-of-a-kind zesty lime-cilantro sauce with a choice of meat, fresh pico de gallo, beans, cheese, tortilla, tomato, lettuce, onion and additional options such as house made guacamole and sour cream. The item joins Taco Del Mar’s existing wholesome menu options and is available at all 266 North American Taco Del Mar locations.
"Last year the Mojito Burrito proved to be one of our most successful new products ever, and based on the overwhelming positive feedback and customer requests to bring it back, we decided to give it an encore this summer," Paul Curhan said, Taco Del Mar’s Vice President of Advertising and Marketing.
Taco Del Mar features signature Mondo burritos showcasing slow-cooked and marinated meats such as braised chicken, carne asada steak and seasoned pork; platters; tacos; salads; kids’ meals and vegetarian/vegan offerings. All of its food incorporates high quality ingredients in a made-to-order presentation. The store decor sets the “beach” mood with beach-themed murals, thatched palapas, mounted sailfish, long board tabletops and lively background music.
The quick casual restaurant chain was co-founded in Seattle in 1992 by brothers James and John Schmidt. Inspired by southern Baja, Mexico and coastal beach shacks that serve burritos and tacos, Taco Del Mar remains independent, unlike many “Mexi-fresh” restaurant concepts that are publicly traded or big burger owned. The company was ranked 17th in the January 2007 issue of Fast Casual magazine’s 2006 Top 100 Movers and Shakers, R&I’s Top 400 Chains for 2007, and Crittenden’s Restaurant Insider named Taco Del Mar as one of its 2006 “Hot Half Dozen” concepts. Learn more at http://www.tacodelmar.com
