SEATTLE—Sept. 18, 2006—Taco Del Mar CEO James Schmidt hit the road last week on a multi-city tour to support a massive franchising wave the brand is enjoying. Now through Oct. 13, Schmidt will be turning up in select Taco Del Mar locations nationwide.
Already five stops into his tour, Schmidt’s enthusiasm for the brand is spreading excitement among franchisees and delighting the customers he meets in person. Around most locations on Schmidt’s tour, coupons are circulating for people to discover the taste of Taco Del Mar’s “mondo burritos.”
Schmidt and his Taco Del Mar team have already been spotted cruising on the highways in branded PT Cruisers, some of which are being dropped off to top-selling franchisees along the way. Stops include:
Sept. 18 and 19: Nebraska, including Lincoln, Grand Island, Omaha and Columbus
Sept. 20: Midwest City, Okla.
Sept. 21and 22: Dallas
Oct. 1: Dallas
Oct. 3-6 : Phoenix
Oct. 7: San Diego
Oct. 9: San Diego-North County
Oct. 9: Point Mugu, Calif. (evening)
Oct. 10: San Jose
Oct. 11: San Francisco/East Bay
Oct. 12 -14: Sacramento
Each Taco Del Mar features signature, 24-ounce mondo burritos with slow-cooked chicken, beef or pork; a choice of four tortillas; shrimp and fish tacos and burritos; enchiladas; kids’ meals; taco salads; vegetarian and vegan offerings. The store decor sets the “Baja” mood with beach-themed murals, thatched palapas, mounted sailfish, long board tabletops and lively background music.
The quick casual restaurant chain was co-founded in Seattle in 1992 by brothers James and John Schmidt, inspired by southern Baja, Mexico and coastal beach shacks that serve burritos and tacos. Taco Del Mar remains independent, unlike many “Mexi-fresh” restaurant concepts that are publicly traded or big burger owned.
There are more than 207 Taco Del Mar locations throughout North America. A West Coast innovator of “mondo burritos and rippin tacos,” find locations and information at www.tacodelmar.com
