Where Baja Lives!®

Eat. Sleep. Baja!

Bring Some Baja to your Party

Where Baja Lives!®

So tasty and so much potential

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Franchising-Welcome to Baja!

At TACO DEL MAR® restaurants, our customers discover our burritos, Baja Tacos, and the authentic tastes of Baja all served in fun, relaxed, beach shack styled restaurants.

Franchisees are trained to provide customized, flavorful food in a clean, upbeat environment; their team members are empowered to deliver fun, personal service that exceeds expectations and generates customer loyalty.

  • We begin each day focused on our franchisees.
  • At TDM Franchising, LLC, we believe that great franchisees can create success stories. We pride ourselves on our ability to develop positive and trusting relationships with our franchisees.
  • We strive to be the preeminent franchisor in the food industry.
  • We understand the value of creating a concept that has a low entry fee, that is easy to operate and that offers its customers a great product.
  • We embrace new ideas.
  • We offer a 1st class support system that begins long before you open your business and it continues long after you make your first burrito. It features:
    • Training
    • Field Support
    • Product Development
    • Committed Team of Franchise Professionals

Franchising is hard work, but it can be worth the effort for entrepreneurs who enjoy interacting with customers, learning and growing with the business, facing challenges, and, yes, having fun along the way.

So if you’re ready to catch the next wave and join the TACO DEL MAR® system, continue on to see how the process unfolds. And welcome to TACO DEL MAR®. Where Baja Lives!®

This advertisement is not an offering. An offering can only be made by prospectus in compliance with applicable federal and state law. No franchisees are sold by or on behalf of TDM Franchising, LLC until a prospectus has been registered or declared effective (if necessary), and a Franchise Disclosure Document (FDD) has been delivered to the purchaser prior to the sale, in compliance with applicable law(s).

Franchising Process

If you would like additional information on TACO DEL MAR® franchise opportunities, fill out the on-line Franchise Information Request Form.

For those who are ready to take the next step, start this 11-step process, from filling out the application to opening a store!


The paperwork.
Take your pick: You can click our online application and submit the form electronically. You can download the Franchise Application Form and have the postal service deliver it to us. You can also scan and email or fax the completed form to:
Email: franchiseapplications@tacodelmar.com
Fax: 203-783-7336


Meet with your local representative.
Once your application has been received, you will be contacted by the Development Agent (DA), or a Company Representative. You’ll most likely visit the office, fill out some additional paperwork and receive your Franchise Disclosure Document (FDD).


Do your own research.
It may look intimidating, but the FDD is chock full of important information you will use in making your decision to move forward. Review it thoroughly.


The Stamp of Approval
Your application is reviewed by your DA or Company Representative, who will arrange for a formal interview, talk to you about completing a business plan, submitting additional financials, and completing any final details. Once accepted, you’re in!


Signed, sealed, delivered (oh yeah!).
Sign the franchise agreement on the dotted line and pay the franchise fee. Now things get really busy.


Check it out in the frontlines.
Some DAs encourage their new franchisees to spend some time in a local TACO DEL MAR® restaurant -- up to your elbows in beans, tortillas and happy customers -- before heading to Washington for formal training.


Location, location, location.
You’ve found just the right location. You submit a proposal to your DA or Company Representative who negotiates the financial and business terms with the landlord. A letter of intent and draft lease is sent to TDM Leasing, or TDM Leasing Canada, ULC for review and negotiation. Once the lease is complete, you will sign a sub-lease for the space.


Give and Take.
A few weeks before you open your restaurant for business, you head to Camp Carlos for 11 days of in-store training and classroom instruction.


Build your store.
Well, not you personally (unless you are a certified contractor). You submit specifications to the Store Design team, they draft floor plans ready for an architect’s approval, and off you go to get those permits.


Get Stocked Up and Shined Up.
Receive your food and supplies, take inventory, train your staff, learn the POS and make sure you know the lingo!


Celebrate Grand Opening!
Take a deep breath, make sure everything’s in order and unlock the front door. It’s time to start building a loyal base of burrito-loving fanatics.

Franchising FAQ's

Here are some frequently asked questions about the franchising process.

Q. What is the initial franchise fee?
A. The fee is $15,000 for your first franchise and $7,500 for any additional approved franchises.

Q. What are the on-going fees paid to the franchisor?
A. Franchisees pay a weekly royalty fee of 8% of gross sales minus sales tax. Franchisees also pay a weekly advertising fee of up to 4.5% of gross sales minus sales tax, a portion of which may be temporarily waived.

Q. How much does it cost to open a TACO DEL MAR® restaurant?
A.TACO DEL MAR® franchisees run a simple operation. Individual costs vary depending on a number of factors. The numbers listed here (other than the franchise fee) are estimates and are also found in item 7 of the US Franchise Disclosure Document (FDD).

Investment costs

Initial Franchise Fee $15,000
Real Property $2,000 - $12,000
Training Expenses (including travel & lodging) $6,500 - $10,000
Architectural Fees $5,000 - $10,000
Leasehold Improvements $30,000 - $70,000
Furniture, Equipment, POS System, and Fixtures $68,000 - $180,000
Outside Signage $3,200 - $8,000
Insurance $1,000 - $5,000
Opening Inventory $4,500 - $6,000
Legal and Accounting $500 - $3,500
Grand Opening Advertising $5,000
Miscellaneous Expenses (business licenses, utility deposits, & small equipment) $4,000 - $8,000
Additional Funds for First Three Months of Operation $12,000 - $42,000
TOTAL $156,700 - $374,500
*Investment Costs per Item 7 of 2014 US FDD. Investment costs in Canada may be different.

Q. How much money will I make?
A. The Franchisor’s employees, salespeople, and Development Agents are not permitted to furnish any information concerning actual or potential sales or profits. Actual results vary from restaurant to restaurant so we cannot estimate the results of any particular franchise. Contact a TACO DEL MAR® restaurant franchisee to learn first hand why he/she decided to acquire a franchise.

Q. Will I receive training?
A. Absolutely! Training classes are held throughout the year in Lynnwood, WA.

Q. Who will build my restaurant?
A. You are responsible for hiring a contractor to build your restaurant(s). The Store Design team will provide detailed floor plans based on your submitted specifications. Your DA or Company Representative will able to assist you as well.

Q. Do I have to negotiate the lease for my location?
A. You submit a site location proposal to your DA or Company Representative for approval. When you get the go-ahead, a draft of the lease is sent to our leasing affiliates, TDM Leasing, LLC or TDM Leasing Canada, ULC, for review and ultimate negotiation. All leases are held by TDM Leasing, LLC or TDM Leasing Canada, ULC and you will sign a sub-lease with them.

Q. Do all locations have to be in strip centers?
A. No. In fact, non-traditional locations (those attached to, located within, or located on the
property of an existing business or facility) can be desirable, depending on whether there
are restrictions. Some examples of non-traditional sites include airports, convenience stores, hospitals or colleges and universities.

Q. Why do I have to order my food and supplies from your approved vendors?
A. We require all franchisees to order food and some small ware items from an approved
distributor to ensure that all TACO DEL MAR® restaurants have consistent food quality and food handling while allowing for increased savings.

Q. What is the term of the franchise agreement?
A. The initial term of the TDM franchise agreement is 20 years, with a 20-year renewal option.